You Got You Own Key When You're Underground - KRS-ONE

We are proud to say that we represent a part of the industry called, "the underground". By this we mean the under the radar, next on stage, upcoming talent. Here we find the ambitious more than the egotistical, and the original more than the cookie cutter artist. This is where the stars of tomorrow must get their feet wet and their hands dirty. We've seen ‘em come and we've seen ‘em go, since we've been doing Hip Hop for the masses. In fact, Shades of Hip Hop helped define the underground in the late 90's for a lot of people. With this experience and interest, we seek to collaborate and cross promote with other like minded individuals. Since we've embarked down this lane of the internet super-highway with shadesradio.com, we've met many creative and influential people with good ideas. If you are an artist, promoter, producer, or other industry professional looking for media outlets, we want to join with you in promoting your next project.

Future Frontier

If you don't already know, please understand the dominant wave emerging in artist and event promotion. The internet has made communication instantaneously global. Easy access to many effective sources of information and entertainment have proven the internet to be the promotional frontier of the future.

Access Granted
On the leading, all-access, streaming audio provider in the world, Live365.com, we bring you access to thousands of potential listeners around the globe. Nationally e-mail blasts give you access to radio/mixtape DJs, hosts, producers, artists, magazines, and industry professionals. Clubs and promoters especially will be highlighted to rejuvenate this pool of untapped talent.

The New York Scene
Because our base of operations in Newark,NJ is so close to Manhattan our emphasis is on showcasing talent and connections that have access to this market. We frequent the showcases, and competitions that the next major artists will come from. We also link artists to a showcase circuit that will provide exposure and performance training. Check out these innovative ways of connecting promoters, artists and fans of the Hip Hop music culture. Upgrade your shine with viral internet marketing on shadesradio.com