No Lotion is a brand new CD by the duo Ashy L Bowz, aka Triple Incredible and Deeno Snuff. The project is the first effort of this Brooklyn, NY based group out to make a statement in this new era of rap music. About the independent hustle of the 2008 Hip Hop business, Deeno Snuff said "it's a gift and a curse. Because in the same way I'm talkin to you right now, and everybody listening could be like ' yo let me see what these cats are about'. That could blow a nigga up on some real shit. And that's worldwide. Plus you get to cut out the middle man that's jerkin niggas anyway." In reference to the drawbacks he spoke about the grind and how you have to work hard to obtain the things you want in life, when you might be more inclined to sit back and indulge in other things. The CD is a nice, concept-driven arrangement created to introduce you to the Ashy style of underground Hip Hop they display. From the beginning you're welcomed into a world of lyric based songs, heavy with fun-filled metaphors and punchlines. On Ashtro (instead of intro) and Keep It Ashy, you are bombarded with witty spin-offs of the word ash..like "the game need some more flavor pass the Mrs.Dash, leavin' whack mcs on the curb like trash. We gon' grow on ya. Why you think they call it a rash?" On the album No Lotion, Ashy, brings the socially introspective side of things too on songs like My Yute, Hood and I Guess saying. "you ain't a killer just cuz you say you is on a beat, I guess it's easier just to follow trends then to lead. I guess there's always been more Indians then the chiefs." Their first single off the album, We Got Game, is a catchy video game inspired track that sounds like the theme song from an NBA Live joint. Hip Hop fans will appreciate this album most for its mature-minded themes that stay youthful and up to date with delivery and cleverness. Big up to the beat production by A-Rod Grimes, Maestro, Buzz and ConvahSation, which is solid with originality and variety as well. The most murda-talk you hear is on Smoke Dat, where the victim is "i'ma kill dat bitch (mary jane)." Very original.
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